A propos
Our vision, Shaping Wellbeing For The World, places sustainability and shared value with our growers and customers as our focus.
QUI SOMMES-NOUS
DAR Lekbira est une entreprise marocaine spécialisée dans l’importation et la vente en gros de fruits frais, forte de 26 ans d’expérience au Marché de Gros de Casablanca. Grâce à son expertise et à sa connaissance approfondie du marché, DAR Lekbira s’impose aujourd’hui comme un acteur majeur de la distribution de fruits au Maroc.
Nous sélectionnons avec rigueur une large gamme de fruits importés et locaux, répondant aux standards les plus élevés en matière de qualité, fraîcheur et traçabilité. Notre organisation repose sur une logistique performante, permettant d’assurer un approvisionnement régulier et des délais maîtrisés pour l’ensemble de nos partenaires.
Présente à travers plus de 4 points de vente et portée par une équipe de plus de 60 collaborateurs qualifiés, DAR Lekbira accompagne quotidiennement grossistes, détaillants et professionnels du secteur CHR (Hôtels, Restaurants, Cafés), en leur proposant des produits fiables, des volumes adaptés et des conditions commerciales compétitives.
Notre engagement est clair : offrir à nos clients une solution de distribution de fruits en gros à Casablanca fondée sur la confiance, la constance et la performance, tout en construisant des partenariats durables orientés vers la croissance à long terme.
Partnerships & Innovation
We have traded for over 130 years and believe that to get the best fruit and to do it sustainably we need to develop strong, long term partnerships with our growers and their communities. Partnering with certain grower groups in Central and South America for over 50 years has taught us a lot about corporate citizenship and has helped us engage in community development programmes. Through these partnerships, we’ve developed industry leading techniques that improve efficiency, deliver consistent quality and support sustainability.
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Our Blue Label
Did you know darlekbira was the first company in the world to brand its fruit back in 1929?
The Fyffes Blue Label assures each piece of fruit has been grown, harvested, and packed with care using sustainable methods before it arrives to your local store.
For over 90 years
Our Blue Label has been recognized as a symbol for quality, freshness and great tasting produce. Growing the best fruit requires dedication and attention to detail. The difference in quality and consistency can be impacted by many factors, like how far apart we plant the small banana plants (6 feet is ideal), or how many ‘hands’ of bananas are on each stalk (8 is the target), or the exact temperature set in the shipping containers that bring the fruit to its final destination. (13.5 degrees).
We use proven systems that help us to question, control and improve the way we do everything: from first planting, to loading and shipping the fruit around the world, to preparing the ideal conditions for the fruit to finally leave our warehouses and go to your local store. Many processes, developed by us, are now standard in the industry.
Our Business
darlekbira activities span the globe, involving communities and growers, shipping and grocers. Explore our global activities, our mission, our people and more.
130 Years & Counting
Explore our incredible journey – one of intrepid explorers, some lucky breaks and lots of smart people – ready for the next world spanning chapter.
Explore Our Story
Bananas
A mood and energy booster with a creamy texture – explore this fantastic fruit.
